With the development of market-direct and the acceleration of the course the seven seas, more and more enterprises begin to find out the importance of enterprise culture. With the sight of the famous international corporation，such as Microsoft、IBM、Motolola、Hai’er，besides their manufacture make us find everything new and fresh，the value intention、thinking manner、management patter of these corporations all without exception incarnates their unique enterprise culture. The corporations of China take profundity cognizance of setting up unique enterprise culture is the way to standing development of corporations. There are many differences between the corporations, such as management policy、management pattern、thinking conception、surroundings of inside and outside and value tropism，so we haven’t ready-to-wear patterns to set up enterprise culture. And we need to found enterprise culture which adapt to ourselves w ith the guide of Chinese advanced culture and fumbling constantly in the course of enterprise development.
