Guangdong Plastics Exchange (GDPE) sets up an example in the fields as follow: the exchange model of development in the flowing of raw material in mass industry, as well as its devotion of company size, criterion in its operation, and innovative business mind. As a leader, GDPE uses the platform of electric business in the electric exchange market of raw material in mass industry which is by the way of merchandise on hand, from the aspects of exchange model, and innovative service, even though it is just found two years before.
In this thesis, at first, I will introduce the background of the industry which GDPE belongs to. The second bring forward the problems which the GDPE faces presently. They are respectively the staffs flow too much frequently and the exchange model incomplete. Meanwhile, the problems GDPE has to solve in its future development, which are the limited ability of storage and logistics, as well as poor execution in exploitation of the abroad market. At last, I will put forward the measures which are referred.