Abstract
Nowdays,the market competition has become more and more fierce, In order to survive in the market , the enterprise must enhance the production and obtain more profits. There are several methods to enhance production, For example, reducing the cost for promotion, but if no quality assurance, smart customers won’t choose this product. It is very important to clarify the relationship between quality and sales, the competition among enterprises is not only on the product quality, effective marketing strategy is also very vital, it is advisable of good quality products can’t sale. This article mainly introduces the relationship between the quality and sales in the new economic environment. We can illustrate the problem through investigating the relationship between quality and sales of Guangdong Electric Tool factory.
First ,the dissertation outlines the basic theory and characteristics of the relationship between quality and sales ,uses market investigation and internal investigation to obtain the enterprise and market information of quality and sales.
Second, this article will analysis the obtained information of quality and sales ,search whether the quality can meet the customers’ demands, and find out the relationship between the two things.
Third, this article will find out the factors that hinder the improvement of product through analysis, and give the analysis and explanation to the main problems.
Finally, this dissertation propose some suggestions to solve the problem that the sales volume of the factory could hardly be improved.
In the appendix ,this dissertation will give some essential data for reference.