Abstract
In recent years, the Guangdong Province motorcycle enter present countered the layered difficult position, but the marketing strategy question already became the difficulty and the hot topic which the motorcycle enterprise developed. The Guangdong Province motorcycle enterprise is our country motorcycle profession one of three big tectonic plates, it’s each necessary system and the marketing service network is perfect, the enterprise has the infinite development potential and the competitive ability. But "endures the motorcycle” the appearance as well as the motorcycle expense market saturation along with the Guangdong partial cities, the Guangdong motorcycle enterprise gradually enters the mean condition. Therefore, the Guangdong motorcycle enterprise must go out the difficult position, must have to analyze its development present situation from the overall, obtains from the marketing strategy question crux, can maintain the Guangdong motorcycle enterprise well the sustainable developmental strategy and enhance the enterprise the core competitive ability. This article through the utilization marketing study specialized knowledge theory as well as the correlation data research, in the analysis current Guangdong Province motorcycle marketing question crux foundation, based on the motorcycle enterprise future development will need with the market localization, to propose the Guangdong Province motorcycle enterprise marketing question solution measure and the strategy plan, fundamentally will cause the enterprise to hit the worn-out pattern the development thought pattern, will obtain the recent development turning point with the innovation marketing theory, Thus causes the enterprise from the difficult position the bath fire rebirth, goes out to break through the sleepy bureau the new road.