With the opening of the accounting market, Dong Guan accounting firm is taking a keen competition. Dong Guan City Diligent Certified Public Accountants has the longest history in Dong Guan city, how to attract talent and how to keep the talented is the current should attach importance to the issue. The person is the core of CPA profession. Specifically, human-vector knowledge and the application of knowledge to create value is the ability CPA essential for sustainable development to factors CPA to maintain and promote the sustainable development of industries. Therefore, Diligent Certified Public Accountants must increase manpower and improve the incentive mechanism to arouse CPAs’ enthusiasm that it is full of an intrinsic motivation towards the desired goal of forging ahead. I will approach a subject about Diligent Certified Public Accountants Incentive Mechanism from different angles.
At first, I will introduce the topic selection background and significance; the thesis to constitutes and research methods.
The second, I will describe the present condition of Dong Guan City Diligent Certified Public Accountants.
The third, I will analyze the problems of motivating CPA for Dong Guan City Diligent Certified Public Accountants.
At last, I will use the incentive theory, and put forward strengthening accounting firm talent incentive strategies and suggestion.
Key words: Diligent Certified public accountants, accountants, motivation