Cell phone development, leading to a global economic development. Beginning from the 1980s, it is the greatest feeling cell phones bring a huge life change. Nokia in the global changes to come to the fore. The success of an enterprise is by no means accidental, it is unique management philosophy and strategy of competitive success. This paper focuses on the Nokia brand strategy implementation description.
In this paper, the first part outlines Nokia profiles , for example, the company's profit, industry status and development direction. This part elaborated on the extent of the impact of the implementation of brand strategy to the core competitiveness.
In this paper, the second part analyzes the reasons of the success of the implementation of Nokia's global brand strategy. For example, the objective of global economic conditions and Nokia's enterprise development, and others.
In this paper, the third part analyze the status of domestic mobile phone brands, and put forward their own views and recommendations on the lack of their brand strategy.
Finally, briefly summarize the gist and draw conclusions.
