The enterprise culture is full of rich connotation, playing a important role in long term development of corporate. Family firm in our country has obtained the considerable development in the reform and open policy process, but also has many problems to urgently which is awaited to be solved, specially the flaw of family firm which exists in the corporate culture construction, has already hindered corporate's development in the certain degree. It should pay attention. Therefore, it's important to explore and establish the corporate culture which suits the family firm. Strengthens the corporate culture construction, must scientifically grasps the corporate culture construction the function and the significance, the analysis family firm culture congenital superiority, thus goes out to the corporate culture construction understanding in the erroneous zone, and put forward the related policy proposal on the family firm culture construction.
First, this article outlines the family firm culture the back ground and the present situation.
Second, according to the present family firm culture superior inferiority, carries on the analysis to it.
Third, Gives an example about the successful and defeat case of the corporate cultural of family firm, find out the family cultural reconstruction the countermeasure.
Finally, proposed the corporate culture of family firm constructs strategy and suggestion.
Key words : Family firm, Corporate culture, Construction