Abstract
In the cross - cultural business communication, East and west people often come across cultural conflicts because of cultural accumulation, different cognitive styles and ways of thinking. After China’s access to WTO, this country has witnessed a much rapid growth in economic and technological exchange with outside world. Interpretation, as an important means in pres playing an important role in bridging their distance. The frequent business cooperation generated a huge demand in domestic business interpreters. Interpretation, a bridge in cross-cultural communication, poses a series of chall consciousness is imperative. And it emphasizes that the interpreter can make use of implicit as well as explicit way to cultivate and construct his cross – cultural consciousness in order to gil business.
Key words: business interpretation; cross - cultural differences; cultural-consciousness
Contents
1. Introduction (1)
2. The Importance of Cross - cultural Consciousness to Business Interpretation (2)
3. The Practical Analysis of Cross - cultural Consciousness of Business Interpretation (3)
3.1 Language Communication Style (3)
3.2 Courtesy Expression (3)
3.3 Cultural Heritage Differences (4)
3.4 Cognitive Behavior (5)
3.5 Thinking Mode (5)
3.6 Etiquette Habit (6)
4. The Cultivation of Cross - cultural Consciousness of Business Interpreters (6)
4.1 The Necessity of Cross-cultural Consciousness Cultivation (6)
4.1.1 Reducing the Cross-cultural Communication Errors (6)
4.1.2 Promoting the Cross-cultural Communication (8)
4.2 The Basic Cultivation Methods of Cross - cultural Consciousness (8)
4.2.1 Accepting Culture Diversity and Cultivate the Sensitivity and Tolerance for Cultural Differences. (8)
4.2.2 Continuous Learning and Accumulation of Extensive Intercultural Knowledge (9)
4.2.3 Culture Dissolved (9)
4.2.4 Cultivating Well-Knit Language Fundamentals (9)
5. Conclusion (10)
References (12)
Acknowledgements (13)
On the Cross - cultural Consciousness in Business Interpretation
