Development of Electronic Commerce and Consumer Behavior Research
Abstract
As the network economy development, electronic commerce as a new trade way gradually into people's lives. Electronic commerce is refers to the use of electronic information network, electronic means business activities, that is, business activities, the electronic network. Compared with the traditional commerce, e-commerce in cost, inventory, access to information, and many other aspects are of certain advantages, and make the personalized needs of consumers can be realized. But at the same time the electronic commerce also has many insufficiencies, hindering the development of electronic commerce. In the electronic commerce under the influence of consumer behavior has undergone many changes, mainly embodied in the way to obtain information, purchase, purchase behavior after the change, these changes also directly or indirectly affect the trend of the development of the electronic commerce.
In this paper, through a comparative analysis of the traditional business and under the e-business consumer behavior, as well as the trend of electronic business, explore and study all electronic business enterprise should be how to develop the marketing strategy, to adapt to the change of consumers' behavior to meet the diverse needs of consumers, grasp the trend of electronic business, and so as to change their marketing idea, innovative marketing way, strengthen the shaping their own brand, improve the service quality, in order to attract and promote consumer consumption, promote the development of electronic commerce.
