电子商务和网络营销的关系和拓展
摘要:随着网络的发展,新起的电子商务和网络营销已经能确保交易在浏览、选购、支付、物流、诚信的前提下,开始成为一个商务交易的新主流。 电子商务与网络营销是一对紧密相关又具有明显区别的概念。在现实利用中最鲜明的B2B、B2C的交易平台已经有成功案例。电子商务和网络营销是未来最主要商务交易的方式之一。
Abstract :With the development of network, the new e-commerce and Internet Marketing has been able to effect transactions in browsing, purchase, payment, logistics, under the premise of integrity. Has become the new mainstream of a business transaction. E-Commerce and Internet Marketing is also closely linked with a significantly different concept. In reality most obvious use of B2B, B2C transaction platform has been successful cases. E-commerce and Internet marketing is the next most important one of the ways that the Treasury transactions.