Abstract
With the increasing enhancement of china’s economy, people’s living standard has improved considerably. Their demands are becoming diversified as well as the increasing payment capacity. Daily commodities are pursuing novel, beautiful and comfortable, as a result, many kinds of designs emerge one after another. As a part of daily commodity, sanitary wares industry develops very fast recently. The bathroom of Shenyang Yipailong sanitary wares Ltd. is one of them.
This essay discusses the strategies of marketing channel of Shenyang Yipailong bathroom sanitary wares Ltd. First, I analyze the current mode of marketing channel in Shenyang Yipailong bathroom sanitary wares Ltd. Second, I try to find out the problems existed in his strategy of marketing channel and present measures according to the situation. In the backing of fast development of china’s economy, following the fashion with a keen eye and making appropriate strategies of marketing channel, Shenyang Yipailong bathroom sanitary wares Ltd. would gain a foothold in the domestic sanitary wares market, even abroad.
Key words: Marketing channel, Online marketing, Intermediary
