3. 论文具体思路与结构框架
The Language Features of English Commercial Advertisements
英语商业广告的语言特点
Thesis statement:English commercial Advertisements have striking features in lexicon, syntax and rhetoric.
Chapter 1 Introduction
1.1 Definition and Goal
1.2 Elements of an Advertisement
1.3 Research in Advertising
Chapter 2 Lexical features of English commercial Advertisement
2.1 Use of short verbs
2.2 Use of compounds and adjectives
2.3 Use of pronouns coinages
2.4 Use of fuzzy words and Abbreviations
Chapter 3 Syntactic features of English commercial Advertisement
3.1 Use of short simple sentences
3.2 Use of interrogative sentences
3.3 Use of imperative sentences
3.4 Use of elliptical sentences
3.5 Use of compound sentences
Chapter 4 Rhetorical features of English commercial Advertisement
4.1 Simile and metaphor
4.2 Personification and rhyming
4.3 Hyperbole and pun
4.4 Parody
4.5 Alliteration and Rhyme
Chapter 5 Conclusion
Bibliography
Acknowledgements