April 2009,National Development and Reform Commission formal Reply
Yunnan Provincial People's Government,principle agree 《Outline of Yunnan Tourism Development and Reform Plan》, this marks Yunnan officially becoming the first pilot province for the reform and development of China's tourism industry. With the continuous development of our economy, Continuous improvement of the corresponding infrastructure, Emerging industries——Tourism is also booming. Lijiang has its own unique natural scenery, A strong minority atmosphere And hospitality. Has attracted a large number of tourists at home and abroad, Promote the development of lijiang tourism, It's driving the economy. YL Travel Company as Research Object, Analyze the marketing status of Chinese tourism market and regional Lijiang tourism market through the collected data, Find out what the problem is, Application of SWOT analysis, Analysis of the Advantages of Lijiang Tourism Market, disadvantages And the opportunities, threats.