Local specialty is a region of the representative, is also a kind of cultural symbol, pitaya is one of the important characteristic industry of luodian, also is the important pillar of the rural economy agricultural industry, and the characteristics of product development, there are some inevitable problems, such as varieties of aging, high cost, short industry chain, be badly in need of improved varieties, such as problems, how to in the enterprise has grown up to promote the development of local characteristic industries is the key problem need to study in this paper. With the development of society and the rapid growth of economy, people's ideological changes and cognition, traditional enterprise development and product categories are no longer loved and pursued by people. In the new era, new products will appear, while old products will be eliminated by people, and a variety of ideological and cultural and material culture will appear. Only by constantly innovating products and adjusting the development of industrial structure can enterprises obtain stable development opportunities in the fierce market competition. Due to the fierce competition in the domestic market, every small and medium-sized enterprise has great challenges and considerable pressure for its development. Enterprises should be clear about their development direction, establish sound management strategies, and intensify efforts to promote and develop the advantages of local specialties. Taking the red dragon fruit in luodian, guizhou province as an example, this paper analyzes and studies the innovation model theory.
Key words: Innovation; Product innovation; Local specialties; Industrial structure
