The development of transnational operation indicates that the development of China's open economy has entered a new stage, which is an important starting point for the development of China's economic power from a developing country to a world economic power. In today's global macroeconomic situation, economic globalization has become an irreversible trend of the times, China has become a member of the WTO, to further open the door, the enterprise in the international market competition, representing the competition between countries. International business strategy refers to the multinational business enterprises from the domestic business, from the domestic market to enter foreign markets, set up various forms of organization in foreign countries, the factors of production at home and abroad are configured for operation in one or several areas of the economy strategy. Engaged in international business enterprises through the system evaluation of their own resources and business mission, determine the strategic mission and objectives, and according to the change of international environment to a course of action, according to changes in the international environment in order to develop a course of action in the international environment of long-term survival and development for long-term overall planning. Zhejiang three rubber products Limited Share Ltd. internationalization is urgent, the current economic market is China domestic market with the international market period is the key period. It has entered the international market. Therefore, internationalization has become the problems the company must face and solve, but also the global market in the era of the key to success. This paper analyze the international business strategy of the company, from the target market or investment location choice and internationalization entry mode, and puts forward some countermeasures and suggestions on the development of internationalization of the company.
【Key Words】internationalization management strategy, optical products, export, trade, development