Today's world, with economic globalization growing, market economy is becoming mature. In a market economy, the retail becomes an important sector of national economy of a country. It is important to the development of national economy of a country. It plays an important role in the national economy of a country. At present, the retail industry has become the focus of common concern. The General merchandise store has become the main retail format. But, the development of General merchandise store has been obstructed. The General merchandise store has the decline trend in the second-tier cities in China. So that, a study on the development strategy of General merchandise store is very necessary. And it has practical significance to the development of General merchandise store and the retailers who operating mainly General merchandise store.
Based on the above considerations, this paper studies General merchandise store from the point of development strategy with Hangzhou Lianhua Group Co., Ltd. for example. So that, it can provide some suggestions for Hangzhou Lianhua Group Co., Ltd. choosing the development strategy of General merchandise store. And it can be good to the development of General merchandise store in Hangzhou.
KEYWORDS:General merchandise store,Development Strategy,Porter Five Forces Model,Hangzhou Lianhua Group Co., Ltd. ,Department of the supermarket