The marketing channel management is the business management important component, has highly effective, the advanced sales management level to be able to enhance enterprise's core competitiveness, the guarantee enterprise's sustained development, regarding the automobile profession, marketing channel's management especially important, is enterprise's lifeline. This article from our country auto sale aspects and so on channel and customer's marketing pattern and service obtains to analyze, has carried on the thorough analysis to our country auto sale ditch management, pointed out in the existing marketing channel management exists question, but also pointed proposed our country auto sale channel improvement and the innovation measure. Promotes the high quality service and the automobile brand innovation and the promotion unceasingly, this is strengthens the marketing channel management promotion enterprise core competitiveness the important means.
Key word: Auto sale channel customer marketing service brand
