Abstract
Along with the rapid industrial development, pollution is increasingly serious, a lot of resources have been polluted to different degrees. The people and raise the living standard of people's food consumption and the continued stalls consumers increasingly focusing on nutrition and food safety, with good quality and the more nutrition, clean, Fitness can be multiple effects of green food, a growing majority of consumers welcomed and loved, Green food market prospects are bright. As a "21st century the dominant food", Green food gives customers not only a new conception,but also a potential market.It analyzes the situation,and also researched some problems and difficulties.Finally it proposed how to development of green food.
First, I will provide an overview of green food and green food marketing concept, as well as the relationship between them.
Secondly, this will green food marketing environment for the conduct of macroeconomic and microeconomic analysis.
Again, this paper will detail the marketing of green food problems and the reasons for analysis.
Finally, this paper will address the above problems to solve green food marketing solutions.
In the appendix, the paper also gives some of the necessary raw data for reference.
Key words:green food, Green Marketing, Countermeasures